THE BOYS: BABY LASER TAG

Jam3 built an AR game for Amazon Prime's series The Boys, where you beam down agents trying to take your laser baby from your living room.

Augmented Reality games pose unique challenges to attention and clarity when waving the screen around. Motion design was used to emphasize important information, sometimes delaying or elongating information until the player can see it.

AGENCY: JAM3

YEAR: 2021

CLIENT: AKQA & AMAZON PRIME'S THE BOYS → 

ROLE: MOTION DESIGN

AR Onboarding is lengthy, requiring lots of pacing direction and subtle motion to keep the player engaged.

Communicating important information that can be understood only in moments of rest when the phone was not being swung around.

TEAR AT THE DOTTED LINE

Peace-Out

OPEN TO CHAT

Open to game roles and pro-bono work, especially if you're a small passionate team making something impactful that you can't stop thinking about.

BLOG (TBD)

2026 * JESS TAT

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