THE BOYS:
BABY LASER TAG

AKQA & AMAZON PRIME VIDEO

PROJECT DETAILS

In the first season of The Boys our heroes find a laser-shooting baby, which our team put right into your hands in an AR game built for Amazon Prime. This AR game has you beaming down agents trying to take the baby back.

ROLE

UI Motion Design

MY ROLE & OBJECTIVE

I worked on bringing the UI into motion, using animation to bring polish and clarity to the game. I worked closely with dev and QA to test and improve gamefeel through to launch.

TEAM (Jam3)

Alexandra Hook (AD)
Danilo NaguraX (Lead Design)
Fabio Toste(Lead Dev)
+ more

PRESS

How do you onboard augmented reality?

Onboarding AR posed two unique challenges: Introducing a difficult concept, and managing a long pre-play time for setup.

In anticipation of players skipping instructions, we made sure our animated visuals and CTAs communicated clearly.

Through effects like peripheral dimming, exaggerated motion, and other subtleties, we managed to drive home the nuances of AR technicalities.

Motion in a moving mobile game: Damage & Health

 

Making sure player health updates were noticable to the player faced extra layers of problems as the player was tunnel-visioned into the center while also moving the physical phone around. Options like haptics were distracting to the hand over prolonged periods of time.

Layered bordered effects second-channeled damage to the player's peripheral vision. Lingering ghost damage also displayed the damage taken to the player, giving them some chance to understand what's happening.

Peace-Out

CVX

EmailX

CLOSED FOR WORK*

Always open to your questions and curiosities.

© Jess Tat 20XX

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