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AKQA & AMAZON PRIME VIDEO

How do you onboard augmented reality?

Onboarding AR posed two unique challenges: Introducing a difficult concept, and managing a long pre-play time for setup.

In anticipation of players skipping instructions, we made sure our animated visuals and CTAs communicated clearly.

Through effects like peripheral dimming, exaggerated motion, and other subtleties, we managed to drive home the nuances of AR technicalities.

Motion in a moving mobile game: Damage & Health

 

Making sure player health updates were noticable to the player faced extra layers of problems as the player was tunnel-visioned into the center while also moving the physical phone around. Options like haptics were distracting to the hand over prolonged periods of time.

Layered bordered effects second-channeled damage to the player's peripheral vision. Lingering ghost damage also displayed the damage taken to the player, giving them some chance to understand what's happening.

Peace-Out

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© Jess Tat 20XX

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